Unit Economics
CAC, LTV, margin analysis, and per-unit profitability.
Purpose
The Unit Economics utility calculates per-unit financial metrics — customer acquisition cost (CAC), lifetime value (LTV), gross margin, contribution margin — to evaluate the fundamental economics of the business model.
Usage
/finance:unit-economics <project>What It Does
- Calculates customer acquisition cost (CAC) by channel
- Models customer lifetime value (LTV) using retention and revenue data
- Computes LTV:CAC ratio and payback period
- Analyzes gross and contribution margins by product or segment
- Identifies unit economics breakeven points
Output
- CAC by acquisition channel
- LTV with assumptions (retention rate, ARPU, margin)
- LTV:CAC ratio and payback period
- Margin analysis by product or segment