Branding Domain Overview
A five-phase brand creation process with compliance auditing using Kapferer's Brand Prism.
The Branding plugin provides two modes of operation: creating a new brand from scratch and auditing existing content for brand compliance.
Brand Creation Phases
| Phase | Command | Purpose |
|---|---|---|
| Discover | /branding:discover | Research market, audience, and competitive landscape |
| Strategy | /branding:strategy | Define positioning, values, personality, and differentiation |
| Verbal | /branding:verbal | Develop voice, tone, messaging pillars, and tagline |
| Visual | /branding:visual | Define logo usage, color palette, typography, and imagery |
| Guidelines | /branding:guidelines | Package everything into a complete brand manual |
Utility Skills
| Skill | Command | Purpose |
|---|---|---|
| Audit | /branding:audit | Score content compliance against brand guidelines |
Artifact Flow
Each phase reads from previous phases and writes to .metapowers/branding/<brand>/:
.metapowers/branding/acme/
01-discover.md ← Market research and audience insights
02-strategy.md ← Positioning, values, personality
03-verbal.md ← Voice, tone, messaging
04-visual.md ← Colors, typography, logo, imagery
05-guidelines.md ← Complete brand manual
assets/ ← Logo files, fonts, imagery
audit-reports/ ← Compliance audit outputsBrand Assets
Brand assets (logos, fonts, imagery) are stored in the repository at .metapowers/branding/<brand>/assets/, versioned alongside the guidelines.
Cross-Domain Integration
The brand guidelines serve as a reference for other domains. The /branding:audit skill can score any content — including marketing output from the Marketing plugin — against the established brand guidelines using Kapferer's Brand Identity Prism.