Phase 2: Strategy

Purpose

The Strategy phase synthesizes discovery findings into a clear brand platform — positioning, values, personality, and differentiation that guide all brand decisions.

Usage

/branding:strategy <brand-name>

Example:

/branding:strategy acme

Prerequisites

Requires .metapowers/branding/<brand>/01-discover.md from the Discover phase. Use --skip-checks to bypass.

What It Does

1. Defines brand purpose, vision, and mission
2. Establishes 3-5 core values with behavioral descriptions
3. Crafts a positioning statement
4. Defines brand personality traits
5. Maps competitive differentiation
6. Writes the brand platform to .metapowers/branding/<brand>/02-strategy.md

Output

Creates .metapowers/branding/<brand>/02-strategy.md containing:

• Purpose, vision, and mission
• Core values
• Positioning statement
• Brand personality traits
• Competitive differentiation map
• Target audience profiles

Next Phase

After Strategy, proceed to Verbal to develop the brand's voice and messaging.