Phase 4: Visual Identity

Purpose

The Visual Identity phase creates the visual system that expresses the brand — logo usage rules, color palette, typography, and imagery style.

Usage

/branding:visual <brand-name>

Example:

/branding:visual acme

Prerequisites

Requires .metapowers/branding/<brand>/03-verbal.md from the Verbal phase. Use --skip-checks to bypass.

What It Does

1. Reviews existing brand assets in .metapowers/branding/<brand>/assets/ (if provided)
2. Defines logo usage rules (minimum size, clear space, variations, prohibited uses)
3. Specifies color palette with hex/RGB values and accessibility contrast ratios
4. Establishes typography system (typefaces, weights, type scale)
5. Defines imagery and photography style guidelines
6. Writes the visual identity to .metapowers/branding/<brand>/04-visual.md

Brand Assets

Users should place their assets in the repository:

.metapowers/branding/<brand>/assets/
├── logo/       ← Logo variants (primary, icon, monochrome)
├── fonts/      ← Font files or references
└── imagery/    ← Sample imagery, patterns, icons

Output

Creates .metapowers/branding/<brand>/04-visual.md containing:

• Logo usage rules and variations
• Color palette with specifications
• Typography system and type scale
• Imagery style guidelines

Next Phase

After Visual, proceed to Guidelines to compile the complete brand manual.