Brand Audit
Score brand compliance of any content against the brand guidelines.
Purpose
The Audit skill scores how well any content — marketing materials, website copy, campaigns — aligns with the established brand guidelines. It uses Kapferer's Brand Identity Prism to evaluate six facets of brand consistency.
Usage
/branding:audit <what-to-audit>Example:
/branding:audit marketing campaign for Q4Prerequisites
Requires brand guidelines at .metapowers/branding/<brand>/05-guidelines.md. If no guidelines exist, run the branding workflow first.
What It Does
Scores content across six Brand Prism facets (1-5 each):
| Facet | What It Checks |
|---|---|
| Physique | Logo, colors, typography, imagery consistency |
| Personality | Voice, tone, language style alignment |
| Culture | Values communicated, brand story consistency |
| Relationship | Communication style, touchpoint consistency |
| Reflection | Target audience addressing, aspirational fit |
| Self-Image | Brand promise delivery, emotional resonance |
Scoring:
- Excellent (90%+) — fully aligned
- Good (75-89%) — minor inconsistencies
- Fair (60-74%) — noticeable deviations
- Poor (below 60%) — significant misalignment
Output
Creates an audit report in .metapowers/branding/<brand>/audit-reports/ containing:
- Overall compliance score and rating
- Per-facet score breakdown with rationale
- Specific compliance violations found
- Recommendations for improvement
- Strengths identified
Cross-Domain Use
The audit can score output from any domain — particularly useful for checking Marketing plugin output against brand guidelines.