Finance · utility

Unit Economics

CAC, LTV, margin analysis, and per-unit profitability.

/finance-unit-economics <project>

Purpose

The Unit Economics utility calculates per-unit financial metrics — customer acquisition cost (CAC), lifetime value (LTV), gross margin, contribution margin — to evaluate the fundamental economics of the business model.

What It Does

  1. Calculates customer acquisition cost (CAC) by channel
  2. Models customer lifetime value (LTV) using retention and revenue data
  3. Computes LTV:CAC ratio and payback period
  4. Analyzes gross and contribution margins by product or segment
  5. Identifies unit economics breakeven points

Output

  • CAC by acquisition channel
  • LTV with assumptions (retention rate, ARPU, margin)
  • LTV:CAC ratio and payback period
  • Margin analysis by product or segment

Cash Flow Stress

Liquidity risk modeling and cash runway analysis.

Ratios

Liquidity, profitability, and leverage ratio analysis.