Marketing Domain Overview
A five-phase RACE Framework marketing process with 33 skills for growth marketing.
The Marketing plugin implements the RACE Framework with a Strategy phase, providing structured workflows for the full growth marketing lifecycle — from audience research to retention and advocacy.
The Five Phases
| Phase | Command Prefix | Purpose |
|---|---|---|
| Strategy | /marketing:customer-research, etc. | Audience, competitors, positioning, pricing |
| Reach | /marketing:content-strategy, etc. | Build visibility through content, SEO, social, community |
| Act | /marketing:copywriting, etc. | Optimize touchpoints to generate leads and engagement |
| Convert | /marketing:email-sequence, etc. | Turn interest into revenue through campaigns and optimization |
| Engage | /marketing:onboarding-cro, etc. | Retain customers, reduce churn, drive referrals |
The RACE Framework
The methodology follows the digital marketing lifecycle developed by Smart Insights:
Strategy (Phase 0): Define who you're marketing to, how you're positioned, and what success looks like — before any marketing activity.
Reach (Phase 1): Build awareness and attract the right audience through organic and paid channels.
Act (Phase 2): Encourage interaction — optimize pages, forms, and content to generate interest and leads.
Convert (Phase 3): Close the deal — run campaigns, nurture leads, and optimize conversion flows.
Engage (Phase 4): Retain and grow — reduce churn, drive referrals, and increase lifetime value.
Artifact Flow
Each phase reads from previous phases and writes to .metapowers/marketing/<topic>/:
.metapowers/marketing/product-launch/
00-strategy.md ← Strategy phase output
01-reach.md ← Reach phase output
02-act.md ← Act phase output
03-convert.md ← Convert phase output
04-engage.md ← Engage phase outputUtility Skills
Four utility skills work across all phases without prerequisites:
/marketing:analytics-tracking— Set up measurement and attribution/marketing:copy-editing— Edit and refine existing marketing copy/marketing:marketing-ideas— Generate creative campaign ideas/marketing:revops— Revenue operations and pipeline design
Quality Gates
The plugin enforces phase ordering:
- Soft gates check that Strategy artifacts exist before running later phases
- You can bypass with
--skip-checkswhen needed (logged toskip-log.md) - Utility skills have no prerequisites