Phase 2: Act
Optimize touchpoints to generate interest, leads, and engagement.
Purpose
The Act phase encourages interaction. It optimizes the touchpoints where visitors become leads — through compelling copy, optimized pages, lead magnets, and smart conversion design.
Skills
Copywriting
/marketing:copywriting <topic>Writes persuasive copy using proven frameworks (PAS, AIDA, 4U). Generates headline variants, body copy, and CTAs.
Output: Copy brief, headline variants, body copy, CTA options → .metapowers/marketing/<topic>/02-act.md
Marketing Psychology
/marketing:marketing-psychology <topic>Applies behavioral psychology principles — social proof, scarcity, reciprocity, anchoring, and more — with ethical guardrails.
Output: Applicable principles, implementation recommendations, ethical notes → .metapowers/marketing/<topic>/02-act.md
Page CRO
/marketing:page-cro <topic>Conversion rate optimization for landing and product pages. Audits current performance and recommends improvements.
Output: Page assessment, recommendations, A/B test suggestions → .metapowers/marketing/<topic>/02-act.md
Form CRO
/marketing:form-cro <topic>Optimizes forms for completion rate — field reduction, UX improvements, multi-step recommendations.
Output: Form assessment, field recommendations, UX improvements → .metapowers/marketing/<topic>/02-act.md
Lead Magnets
/marketing:lead-magnets <topic>Designs lead magnets — guides, templates, tools, and gated content that attract qualified leads.
Output: Lead magnet concepts, landing page outline, delivery plan → .metapowers/marketing/<topic>/02-act.md
Free Tool Strategy
/marketing:free-tool-strategy <topic>Plans free tools and calculators for acquisition with built-in growth mechanics and upsell paths.
Output: Tool concepts, growth mechanics, upsell path → .metapowers/marketing/<topic>/02-act.md
Schema Markup
/marketing:schema-markup <topic>Plans and generates structured data (JSON-LD) for rich search results — FAQ, Product, Article, and more.
Output: Schema types, JSON-LD templates, implementation guide → .metapowers/marketing/<topic>/02-act.md
Next Phase
After Act, proceed to Convert to turn interest into revenue.