Storage

Directory Structure

All Marketing artifacts are stored in your project's .metapowers/marketing/ directory, organized by topic:

.metapowers/marketing/<topic>/
  00-strategy.md           ← Audience, competitors, positioning, pricing
  01-reach.md              ← Content, SEO, social, community, launches
  02-act.md                ← Copy, CRO, lead magnets, psychology
  03-convert.md            ← Email, ads, outbound, A/B tests, sales
  04-engage.md             ← Onboarding, churn, referrals, upgrades
  analytics-tracking.md    ← Measurement framework and event taxonomy
  copy-edits.md            ← Edited marketing copy
  marketing-ideas.md       ← Campaign ideas ranked by ICE score
  revops.md                ← Revenue operations and pipeline design
  skip-log.md              ← Prerequisite bypass log

File Naming Convention

Marketing phase artifacts use a numbered prefix pattern (00- through 04-) corresponding to each phase of the RACE Framework (with strategy as phase zero). Utility files use descriptive names without numbered prefixes.

Accessing Artifacts

To find Marketing artifacts from other domains:

1. List available topics: check directories under .metapowers/marketing/
2. Read a specific phase artifact: .metapowers/marketing/<topic>/00-strategy.md
3. The strategy document in 00-strategy.md is the most commonly referenced artifact — it contains buyer personas, competitor analysis, and positioning
4. Utility files like analytics-tracking.md and revops.md are shared references used across phases