Phase 3: Convert
Turn interest into revenue through campaigns, email, ads, and optimized flows.
Purpose
The Convert phase turns interest into revenue. It covers campaign execution — email sequences, paid advertising, outbound, and conversion flow optimization.
Skills
Email Sequence
/marketing:email-sequence <topic>Designs email drip campaigns — welcome, nurture, trial-to-paid, re-engagement, and post-purchase sequences with full copy.
Output: Sequence design, email copy, personalization guide → .metapowers/marketing/<topic>/03-convert.md
Paid Ads
/marketing:paid-ads <topic>Plans paid advertising campaigns — platform selection, campaign structure, targeting, budget, and optimization playbook.
Output: Platform strategy, campaign structure, budget plan → .metapowers/marketing/<topic>/03-convert.md
Ad Creative
/marketing:ad-creative <topic>Generates ad copy variants and creative briefs for search, social, and display ads.
Output: Copy variants, creative brief, A/B test plan → .metapowers/marketing/<topic>/03-convert.md
Cold Email
/marketing:cold-email <topic>Designs cold outbound email campaigns — ICP targeting, email templates, personalization, and compliance.
Output: ICP definition, email templates, personalization guide → .metapowers/marketing/<topic>/03-convert.md
Signup Flow CRO
/marketing:signup-flow-cro <topic>Optimizes signup and trial conversion flows — reduces friction, improves activation, and increases trial-to-paid conversion.
Output: Flow map, signup recommendations, activation strategy → .metapowers/marketing/<topic>/03-convert.md
A/B Test Setup
/marketing:ab-test-setup <topic>Designs rigorous A/B tests — hypotheses, variants, sample size calculations, and measurement plans.
Output: Hypothesis, variants, statistical plan, decision framework → .metapowers/marketing/<topic>/03-convert.md
Sales Enablement
/marketing:sales-enablement <topic>Creates sales collateral — competitive battle cards, objection handling guides, and demo talking points.
Output: Battle cards, objection handling, collateral recommendations → .metapowers/marketing/<topic>/03-convert.md
Next Phase
After Convert, proceed to Engage to retain customers and drive advocacy.