Phase 1: Reach

Purpose

The Reach phase builds awareness and attracts the right audience. It covers all the channels and tactics for getting found — organic search, content, social media, community, and launches.

Skills

Content Strategy

/marketing:content-strategy <topic>

Plans content pillars, editorial calendar, format mix, and distribution strategy.

Output: Content pillars, editorial calendar, distribution plan → .metapowers/marketing/<topic>/01-reach.md

SEO Audit

/marketing:seo-audit <topic>

Comprehensive SEO analysis — technical SEO, on-page optimization, and content gap analysis with prioritized recommendations.

Output: Technical issues, on-page gaps, keyword opportunities → .metapowers/marketing/<topic>/01-reach.md

AI SEO

/marketing:ai-seo <topic>

Optimizes for AI-powered search — LLM citations, Google AI Overviews, ChatGPT, and Perplexity visibility.

Output: AI visibility audit, optimization strategy, content recommendations → .metapowers/marketing/<topic>/01-reach.md

Programmatic SEO

/marketing:programmatic-seo <topic>

Plans template-driven pages at scale for long-tail keyword targeting — landing pages, directories, comparison pages.

Output: Keyword patterns, page templates, data sources, quality plan → .metapowers/marketing/<topic>/01-reach.md

Site Architecture

/marketing:site-architecture <topic>

Designs URL structure, navigation hierarchy, and internal linking strategy.

Output: URL structure, navigation plan, internal linking strategy → .metapowers/marketing/<topic>/01-reach.md

Social Content

/marketing:social-content <topic>

Plans social media content — platform selection, content themes, posting templates, and scheduling.

Output: Platform strategy, content templates, scheduling plan → .metapowers/marketing/<topic>/01-reach.md

Community Marketing

/marketing:community-marketing <topic>

Community-led growth — identifies existing communities, designs owned community strategy, plans engagement programs.

Output: Community landscape, owned community plan, engagement programs → .metapowers/marketing/<topic>/01-reach.md

Directory Submissions

/marketing:directory-submissions <topic>

Plans directory and listing site strategy — identifies directories, optimizes listings, plans review generation.

Output: Directory list, submission plan, listing copy → .metapowers/marketing/<topic>/01-reach.md

Launch Strategy

/marketing:launch-strategy <topic>

Plans product or feature launches — pre-launch buildup, launch day execution, and post-launch follow-up.

Output: Launch plan, day-of playbook, channel checklist → .metapowers/marketing/<topic>/01-reach.md

Next Phase

After Reach, proceed to Act to optimize touchpoints for interaction and lead generation.