The Branding plugin takes a brand through its lifecycle in five phases: discover, strategy, verbal, visual and guidelines. Each phase writes a numbered file to .singularskills/branding/<brand>/, and logos, fonts and imagery sit beside them in assets/. The audit skill scores any content against the finished guidelines with Kapferer's Brand Identity Prism.

Brand Creation Phases

Phase	Command	Purpose
Discover	`/branding-discover`	Research market, audience, and competitive landscape
Strategy	`/branding-strategy`	Define positioning, values, personality, and differentiation
Verbal	`/branding-verbal`	Develop voice, tone, messaging pillars, and tagline
Visual	`/branding-visual`	Define logo usage, color palette, typography, and imagery
Guidelines	`/branding-guidelines`	Package everything into a complete brand manual

Utility Skills

Skill	Command	Purpose
Audit	`/branding-audit`	Score content compliance against brand guidelines

Artifact Flow

Each phase reads from previous phases and writes to .singularskills/branding/<brand>/:

.singularskills/branding/acme/
  01-discover.md      ← Market research and audience insights
  02-strategy.md      ← Positioning, values, personality
  03-verbal.md        ← Voice, tone, messaging
  04-visual.md        ← Colors, typography, logo, imagery
  05-guidelines.md    ← Complete brand manual
  assets/             ← Logo files, fonts, imagery
  audit-reports/      ← Compliance audit outputs

Brand Assets

Brand assets (logos, fonts, imagery) are stored in the repository at .singularskills/branding/<brand>/assets/, versioned alongside the guidelines.

Cross-Domain Integration

The brand guidelines serve as a reference for other domains. The /branding-audit skill can score any content — including marketing output from the Marketing plugin — against the established brand guidelines using Kapferer's Brand Identity Prism.

Skills in this domain

6 skills in this domain

Branding Domain Overview