Branding · phase

Phase 1: Discover

Research the market, audience, and competitive landscape for brand development.

/branding-discover <brand-name>

Purpose

The Discover phase gathers insights about the business, audience, competitors, and market. It asks key questions and conducts research to build a foundation for brand strategy.

Usage

Example:

/branding-discover acme

What It Does

  1. Asks discovery questions about the business, audience, goals, and aspirations
  2. Audits existing brand assets if they exist (logo, colors, messaging)
  3. Researches competitor brands via web search
  4. Builds audience personas with needs and pain points
  5. Writes findings to .singularskills/branding/<brand>/01-discover.md

Output

Creates .singularskills/branding/<brand>/01-discover.md containing:

  • Business overview and goals
  • Existing brand audit (if applicable)
  • Competitive landscape analysis
  • Target audience personas
  • Market insights and opportunities

Next Phase

NextStrategy
After Discover, proceed to Strategy to define the brand platform.

Branding Domain Overview

A five-phase brand creation process with compliance auditing using Kapferer's Brand Prism.

Phase 2: Strategy

Define brand positioning, values, personality, and competitive differentiation.