Branding · phase
Phase 2: Strategy
Define brand positioning, values, personality, and competitive differentiation.
/branding-strategy <brand-name>Purpose
The Strategy phase synthesizes discovery findings into a clear brand platform — positioning, values, personality, and differentiation that guide all brand decisions.
Usage
Example:
/branding-strategy acmePrerequisites
Requires .singularskills/branding/<brand>/01-discover.md from the Discover phase. Use --skip-checks to bypass.
What It Does
- Defines brand purpose, vision, and mission
- Establishes 3-5 core values with behavioral descriptions
- Crafts a positioning statement
- Defines brand personality traits
- Maps competitive differentiation
- Writes the brand platform to
.singularskills/branding/<brand>/02-strategy.md
Output
Creates .singularskills/branding/<brand>/02-strategy.md containing:
- Purpose, vision, and mission
- Core values
- Positioning statement
- Brand personality traits
- Competitive differentiation map
- Target audience profiles
Next Phase
NextVerbal
After Strategy, proceed to Verbal to develop the brand's voice and messaging.