Branding · phase

Phase 3: Verbal Identity

Develop brand voice, tone, messaging pillars, and verbal identity.

/branding-verbal <brand-name>

Purpose

The Verbal Identity phase brings the brand personality to life in words. It creates the voice, tone, messaging framework, and language guidelines that ensure consistent communication.

Usage

Example:

/branding-verbal acme

Prerequisites

Requires .singularskills/branding/<brand>/01-discover.md and 02-strategy.md from the Discover and Strategy phases. Use --skip-checks to bypass.

What It Does

  1. Defines brand voice based on personality traits ("We are / We are not")
  2. Creates tone variations for different contexts (marketing, support, social, formal)
  3. Develops 3-5 messaging pillars with proof points
  4. Generates tagline candidates and recommends the strongest
  5. Establishes language guidelines (preferred vocabulary, words to avoid, style)
  6. Writes the verbal identity to .singularskills/branding/<brand>/03-verbal.md

Output

Creates .singularskills/branding/<brand>/03-verbal.md containing:

  • Voice description and examples
  • Tone variations by context
  • Messaging pillars with headlines and proof points
  • Tagline recommendation
  • Language do's and don'ts

Next Phase

NextVisual
After Verbal, proceed to Visual to define the visual identity system.

Phase 2: Strategy

Define brand positioning, values, personality, and competitive differentiation.

Phase 4: Visual Identity

Define visual identity — colors, typography, logo usage, and imagery style.