Phase 4: Visual Identity

Purpose

The Visual Identity phase creates the visual system that expresses the brand — logo usage rules, color palette, typography, and imagery style.

Usage

Example:

/branding-visual acme

Prerequisites

Requires .singularskills/branding/<brand>/02-strategy.md and 03-verbal.md from the Strategy and Verbal phases. Use --skip-checks to bypass.

What It Does

1. 01

   Reviews existing brand assets in .singularskills/branding/<brand>/assets/ (if provided)
2. 02

   Defines logo usage rules (minimum size, clear space, variations, prohibited uses)
3. 03

   Specifies color palette with hex/RGB values and accessibility contrast ratios
4. 04

   Establishes typography system (typefaces, weights, type scale)
5. 05

   Defines imagery and photography style guidelines
6. 06

   Writes the visual identity to .singularskills/branding/<brand>/04-visual.md

Brand Assets

Users should place their assets in the repository:

.singularskills/branding/<brand>/assets/
├── logo/       ← Logo variants (primary, icon, monochrome)
├── fonts/      ← Font files or references
└── imagery/    ← Sample imagery, patterns, icons

Output

Next Phase