The Marketing plugin follows the RACE framework (reach, act, convert, engage) with a strategy phase in front. Strategy settles audience and positioning before any campaign work starts. Each phase writes a numbered file to .singularskills/marketing/<topic>/. Four utility skills handle tracking, copy editing, campaign ideas and revenue operations.

The Five Phases

Phase	Command Prefix	Purpose
Strategy	`/marketing-customer-research`, etc.	Audience, competitors, positioning, pricing
Reach	`/marketing-content-strategy`, etc.	Build visibility through content, SEO, social, community
Act	`/marketing-copywriting`, etc.	Optimize touchpoints to generate leads and engagement
Convert	`/marketing-email-sequence`, etc.	Turn interest into revenue through campaigns and optimization
Engage	`/marketing-onboarding-cro`, etc.	Retain customers, reduce churn, drive referrals

The RACE Framework

The methodology follows the digital marketing lifecycle developed by Smart Insights:

Strategy (Phase 0): Define who you're marketing to, how you're positioned, and what success looks like — before any marketing activity.

Reach (Phase 1): Build awareness and attract the right audience through organic and paid channels.

Act (Phase 2): Encourage interaction — optimize pages, forms, and content to generate interest and leads.

Convert (Phase 3): Close the deal — run campaigns, nurture leads, and optimize conversion flows.

Engage (Phase 4): Retain and grow — reduce churn, drive referrals, and increase lifetime value.

Artifact Flow

Each phase reads from previous phases and writes to .singularskills/marketing/<topic>/:

.singularskills/marketing/product-launch/
  00-strategy.md      ← Strategy phase output
  01-reach.md         ← Reach phase output
  02-act.md           ← Act phase output
  03-convert.md       ← Convert phase output
  04-engage.md        ← Engage phase output

Utility Skills

Four utility skills work across all phases without prerequisites:

/marketing-analytics-tracking — Set up measurement and attribution
/marketing-copy-editing — Edit and refine existing marketing copy
/marketing-marketing-ideas — Generate creative campaign ideas
/marketing-revops — Revenue operations and pipeline design

Quality Gates

The skills enforce phase ordering:

Gates: each later phase's skill runs its scripts/gate.sh first and stops if a required earlier artifact (such as the Strategy artifact) is missing
You can bypass with --skip-checks when needed (logged as a skipped event in .singularskills/log.jsonl)
Utility skills have no prerequisites

Skills in this domain

37 skills in this domain

Marketing Domain Overview