Purpose

The Act phase encourages interaction. It optimizes the touchpoints where visitors become leads — through compelling copy, optimized pages, lead magnets, and smart conversion design.

Skills

Copywriting

/marketing-copywriting <topic>

Writes persuasive copy using proven frameworks (PAS, AIDA, 4U). Generates headline variants, body copy, and CTAs.

Output: Copy brief, headline variants, body copy, CTA options → .singularskills/marketing/<topic>/02-act.md

Marketing Psychology

/marketing-marketing-psychology <topic>

Applies behavioral psychology principles — social proof, scarcity, reciprocity, anchoring, and more — with ethical guardrails.

Output: Applicable principles, implementation recommendations, ethical notes → .singularskills/marketing/<topic>/02-act.md

Page CRO

/marketing-page-cro <topic>

Conversion rate optimization for landing and product pages. Audits current performance and recommends improvements.

Output: Page assessment, recommendations, A/B test suggestions → .singularskills/marketing/<topic>/02-act.md

Form CRO

/marketing-form-cro <topic>

Optimizes forms for completion rate — field reduction, UX improvements, multi-step recommendations.

Output: Form assessment, field recommendations, UX improvements → .singularskills/marketing/<topic>/02-act.md

Lead Magnets

/marketing-lead-magnets <topic>

Designs lead magnets — guides, templates, tools, and gated content that attract qualified leads.

Output: Lead magnet concepts, landing page outline, delivery plan → .singularskills/marketing/<topic>/02-act.md

Free Tool Strategy

/marketing-free-tool-strategy <topic>

Plans free tools and calculators for acquisition with built-in growth mechanics and upsell paths.

Output: Tool concepts, growth mechanics, upsell path → .singularskills/marketing/<topic>/02-act.md

Schema Markup

/marketing-schema-markup <topic>

Plans and generates structured data (JSON-LD) for rich search results — FAQ, Product, Article, and more.

Output: Schema types, JSON-LD templates, implementation guide → .singularskills/marketing/<topic>/02-act.md

Next Phase

NextConvert

After Act, proceed to Convert to turn interest into revenue.

Phase 2: Act