Purpose

Utility skills work across all RACE phases. They have no prerequisites and can be run anytime — for measurement, editing, brainstorming, or operations.

Skills

Analytics Tracking

/marketing-analytics-tracking <topic>

Plans analytics setup — measurement frameworks, event taxonomies, attribution models, and dashboard design.

Output: Measurement framework, event taxonomy, attribution model → .singularskills/marketing/<topic>/analytics-tracking.md

Copy Editing

/marketing-copy-editing <topic or content>

Edits and refines existing marketing copy for clarity, persuasiveness, and brand consistency. Can work with files, URLs, or inline text.

Output: Edited copy with changes explained

Marketing Ideas

/marketing-marketing-ideas <topic>

Generates creative marketing campaign ideas across categories — content, community, partnerships, product-led, guerrilla. Ranked by ICE score.

Output: Top 10 ideas ranked by impact, confidence, and ease

RevOps

/marketing-revops <topic>

Designs revenue operations — funnel stages, lead scoring, attribution, reporting, and marketing-sales handoff processes.

Output: Revenue funnel, lead scoring model, reporting plan → .singularskills/marketing/<topic>/revops.md

Utility Skills