Purpose

The Strategy phase establishes the marketing foundation. Before running any campaigns or creating content, you need to understand who you're marketing to, how you're positioned, and what success looks like.

Skills

Customer Research

/marketing-customer-research <topic>

Deep-dive into the target audience. Builds personas, maps jobs-to-be-done, identifies pain points, and documents the buyer journey.

Output: Personas, JTBD mapping, pain points, buyer journey → .singularskills/marketing/<topic>/00-strategy.md

Competitor Profiling

/marketing-competitor-profiling <topic>

Maps the competitive landscape. Profiles 5-8 competitors, analyzes strengths and weaknesses, identifies market gaps and differentiation opportunities.

Output: Competitor profiles, positioning matrix, market gaps → .singularskills/marketing/<topic>/00-strategy.md

Competitor Alternatives

/marketing-competitor-alternatives <topic>

Develops "vs" comparison and "alternatives to" content strategy. Creates feature comparison matrices and positioning angles per competitor.

Prerequisites: Works best after /marketing-competitor-profiling

Output: Comparison matrices, positioning angles, content recommendations → .singularskills/marketing/<topic>/00-strategy.md

Pricing Strategy

/marketing-pricing-strategy <topic>

Evaluates pricing models, tier structures, and packaging. Analyzes competitor pricing and applies pricing psychology principles.

Output: Pricing model recommendation, tier structure, psychology tactics → .singularskills/marketing/<topic>/00-strategy.md

Product Marketing Context

/marketing-product-marketing-context <topic>

Defines the core positioning statement, value proposition, messaging framework, and go-to-market context. Compiles all strategy work into a marketing brief.

Output: Positioning, messaging framework, GTM context, marketing brief → .singularskills/marketing/<topic>/00-strategy.md

Next Phase

NextReach

After Strategy, proceed to Reach to build visibility and attract the right audience.

Phase 0: Strategy