Purpose

The Convert phase turns interest into revenue. It covers campaign execution — email sequences, paid advertising, outbound, and conversion flow optimization.

Skills

Email Sequence

/marketing-email-sequence <topic>

Designs email drip campaigns — welcome, nurture, trial-to-paid, re-engagement, and post-purchase sequences with full copy.

Output: Sequence design, email copy, personalization guide → .singularskills/marketing/<topic>/03-convert.md

Paid Ads

/marketing-paid-ads <topic>

Plans paid advertising campaigns — platform selection, campaign structure, targeting, budget, and optimization playbook.

Output: Platform strategy, campaign structure, budget plan → .singularskills/marketing/<topic>/03-convert.md

Ad Creative

/marketing-ad-creative <topic>

Generates ad copy variants and creative briefs for search, social, and display ads.

Output: Copy variants, creative brief, A/B test plan → .singularskills/marketing/<topic>/03-convert.md

Cold Email

/marketing-cold-email <topic>

Designs cold outbound email campaigns — ICP targeting, email templates, personalization, and compliance.

Output: ICP definition, email templates, personalization guide → .singularskills/marketing/<topic>/03-convert.md

/marketing-signup-flow-cro <topic>

Optimizes signup and trial conversion flows — reduces friction, improves activation, and increases trial-to-paid conversion.

Output: Flow map, signup recommendations, activation strategy → .singularskills/marketing/<topic>/03-convert.md

A/B Test Setup

/marketing-ab-test-setup <topic>

Designs rigorous A/B tests — hypotheses, variants, sample size calculations, and measurement plans.

Output: Hypothesis, variants, statistical plan, decision framework → .singularskills/marketing/<topic>/03-convert.md

Sales Enablement

/marketing-sales-enablement <topic>

Creates sales collateral — competitive battle cards, objection handling guides, and demo talking points.

Output: Battle cards, objection handling, collateral recommendations → .singularskills/marketing/<topic>/03-convert.md

Next Phase

NextEngage

After Convert, proceed to Engage to retain customers and drive advocacy.

Phase 3: Convert