Purpose

The Engage phase maximizes customer lifetime value. It covers retention, churn prevention, referral programs, and upgrade optimization — turning customers into long-term advocates.

Skills

Onboarding CRO

/marketing-onboarding-cro <topic>

Optimizes user onboarding for activation. Defines the "aha moment" and designs flows to reach it faster.

Output: Aha moment definition, flow assessment, recommended improvements → .singularskills/marketing/<topic>/04-engage.md

Churn Prevention

/marketing-churn-prevention <topic>

Identifies churn signals, analyzes reasons, and designs intervention playbooks including cancellation flow and win-back campaigns.

Output: Churn signals, intervention playbook, cancellation flow design → .singularskills/marketing/<topic>/04-engage.md

Referral Program

/marketing-referral-program <topic>

Designs referral and advocacy programs — incentive structures, mechanics, promotion strategy, and anti-fraud measures.

Output: Program design, UX flow, promotion plan, success metrics → .singularskills/marketing/<topic>/04-engage.md

Paywall & Upgrade CRO

/marketing-paywall-upgrade-cro <topic>

Optimizes paywall and upgrade experiences — upgrade triggers, pricing page design, and conversion flow improvements.

Output: Paywall assessment, upgrade triggers, pricing page recommendations → .singularskills/marketing/<topic>/04-engage.md

/marketing-popup-cro <topic>

Designs high-converting popups and modals — lead capture, exit intent, upgrade prompts — with anti-annoyance guardrails.

Output: Popup strategy, content, UX rules, A/B test plan → .singularskills/marketing/<topic>/04-engage.md

After Engage

The RACE cycle is complete. Use Utility Skills for ongoing optimization and measurement.

Phase 4: Engage